Xx Viral |verified| -

XX Viral: The Complete Breakdown of the Internet Sensation Taking Over Your Feed

By: Digital Culture Desk Reading Time: 7 Minutes

Alex Chen is a culture writer based in Brooklyn. He has never successfully predicted a viral moment, which is probably why he’s so qualified to write about them. xx viral

4. The Good, The Bad, and The Misinformation

Like any rapid internet spread, XX Viral has a dark side. XX Viral: The Complete Breakdown of the Internet

1. Do not explain the joke. Nothing kills a viral moment faster than someone saying, "For those who don't understand, here is the history." Let people be confused.
2. Reference, but don't recreate. The "initial" style of XX is over. If you try to do the original trend now, you will be ratio'd. Instead, comment on the reaction to the trend.
3. Avoid brand safety. If you are a major brand, do not try to force a "serious" take on XX. Stick to the funny remixes.
4. Know when to stop. The final stage of virality is the "public apology" from someone who took it too far. Do not let that someone be you.