Entertainment content and popular media encompass the platforms and formats designed to amuse, engage, and inform public audiences

Conclusion

Because when we understand the media we consume, we better understand ourselves.

Modern entertainment doesn't stop when the credits roll. We are living in the age of the Cinematic Universe and Transmedia Storytelling. A popular media franchise today often spans across: Feature Films Limited Series Video Games Podcasts and AR Experiences

You see a timeline of your life. You see the show everyone was talking about three years ago, the album that got you through a breakup, and the comfort-watch movie you’ve seen fifteen times.