Tuten T. L. Amp- | Solomon M. R. -2020-. Social Media Marketing. Sage Publications Updated

Exploring Modern Digital Strategy: Tuten and Solomon’s Social Media Marketing

| Zone | Purpose | Examples | | :--- | :--- | :--- | | 1. Social Community | Connection, conversation, relationship-building | Facebook, LinkedIn, Reddit, Twitter (X) | | 2. Social Publishing | Content distribution and content management | WordPress, Medium, YouTube, TikTok | | 3. Social Entertainment | Play, gaming, edutainment, AR/VR | Twitch, Snapchat lenses, Zynga games | | 4. Social Commerce | Shopping, ratings/reviews, purchase sharing | Amazon reviews, Pinterest Buyable Pins, Instagram Shopping | Social Entertainment | Play, gaming, edutainment, AR/VR |

Tuten and Solomon categorize the vast social landscape into four functional zones. This helps marketers choose the right platforms for specific goals: Strategy: The 6-Step Social Media Planning Process The

3. Strategy: The 6-Step Social Media Planning Process

The 2020 edition emphasizes a structured approach to strategy. Tuten and Solomon advocate for the following six steps to ensure social media efforts align with business goals: Social Entertainment | Play

: Discussion on the risks and ethical considerations of social marketing, such as administrative burdens and potential negative impacts on reputation. Google Books Strategic Focus