The Nature of Human Values (1973) Milton Rokeach establishes a seminal framework for understanding values as the central, guiding principles of human behavior and belief systems
The book is not light reading. It is dense with tables, statistical analyses, and the formal language of 1970s social psychology. But for anyone willing to do the work, it offers a return on investment that few psychology texts can match: a clear, usable framework for decoding yourself and the bewildering moral world around you. The Nature of Human Values (1973) Milton Rokeach