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Nasi Kfc Tanktop An 03 Doodstream0112 Min New |verified|

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2. Literature Review

2.1 Global Food Branding and Local Adaptation

Research on fast‑food penetration in Southeast Asia highlights a “glocal” strategy: multinational chains adopt local flavors while projecting an aspirational Western image (Lee, 2004; Tan & Hsu, 2007). KFC’s Indonesian menu, for instance, introduced “Nasi Goreng KFC” in 2002, explicitly merging nasi with the brand (KFC Indonesia, 2002). nasi kfc tanktop an 03 doodstream0112 min new

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