The Renaissance of the Screen: Why Mature Women are Redefining Modern Entertainment
with Jean Smart, place older women at the center of their own narratives. Challenging Beauty Standards
They are the linguistic equivalent of a back alley—interesting from a sociological distance, but rarely containing anything you actually need.
Hollywood is ultimately a business, and the surge in mature representation is also an economic correction. Statistics consistently show that women over 50 control a massive portion of consumer spending and constitute a significant portion of the movie-going and television-streaming audience.