Marketing Management Ramaswamy | Namakumari Pdf
Marketing Management: Indian Context Global Perspective Dr. V.S. Ramaswamy Ms. S. Namakumari
Unit 4: Product and Pricing Decisions
- Product Mix: Width, Length, Depth.
- Product Life Cycle (PLC): Distinct stages for Indian products (e.g., B&W TV vs. Color TV vs. LED).
- Pricing Strategies: Penetration vs. Skimming. The authors discuss Administered Prices (a unique concept relevant to Indian public distribution systems).
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Marketing management is the process of planning, organizing, and controlling marketing activities to achieve organizational goals. The book "Marketing Management" by Ramaswamy and Namakumari is a renowned textbook that provides an in-depth analysis of marketing concepts, strategies, and practices. Marketing Management: Indian Context Global Perspective Dr
