Stephan Sorger's "Marketing Analytics: Strategic Models and Metrics" is a 488-page text covering key marketing decision-making frameworks, including conjoint analysis, QSPM, and market share models. While the full, copyrighted text is not free, extensive supporting materials like chapter slides and case studies are available on the author's website. For more details and access to official resources, visit StephanSorger.com. Book: Marketing Analytics by Stephan Sorger
"Stop," Vance said, his voice low. "Elena. You’ve been quiet. Do you have a magic bullet?" including conjoint analysis
Rating: 4.5/5 stars
Business Operations: Forecasting and predictive data mining. copyrighted text is not free
