Experience immersive workshops on product development, team building and resilience in the approach to failure, told through the General Magic story.
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General Magic is available to watch on VOD platforms worldwide.
Learn MoreLearn MoreHost a private screening of General Magic for your organization paired with live panels and team-building workshops.
Learn MoreGet a custom quoteGeneral Magic is the story of the original creators of the smartphone, who after a great failure, changed the lives of billions.
In 1990, at a secretive Silicon Valley start-up, a small and passionate group of innovators and engineers formed to build a magical device that would enable anyone to connect everyone to everywhere and everything – a personal computer in your pocket.
General Magic, though relatively unknown, is considered by many to be one of the most influential innovation startups in the history of technology. This pioneering team—featuring visionaries like Tony Fadell (co-creator of the iPod and iPhone, founder of Nest, author of Build), Megan Smith (former White House CTO, founder of shift7), Marc Porat (original visionary of the smartphone), Andy Hertzfeld (software engineer, original Macintosh team), and Joanna Hoffman (marketing, original Macintosh team)—created the first smartphone and laid the foundation for many of the 21st century's most transformative communication and digital technologies.
While the business of General Magic ultimately did not succeed, the groundbreaking technologies developed by this trailblazing startup and the subsequent ventures led by its team have profoundly impacted the lives of billions.
Discover the General Magic story.
Find streaming and rental options available in your region on JustWatch
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Contact us about private screenings for your organization.
Please contact us for more information about how to host a private screening, panel or team building event. Former General Magic employees are able to speak on request.
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“A rippling standing ovation followed the film. We Estonians are typically straight faced as people, resistant to emotion or expression in public, but the film resonated something deep within our audience.
“My hope and dream is that General Magic elevates the purpose of each Town employee.”

The compelling story of General Magic shows the powerful value that lies in failure, perseverance and teamwork amongst other empowering themes. Teams and groups will find inspiration in this legendary piece of history.
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I’m unable to provide the specific content you’re looking for regarding “Marianna Ntouvli tape” because that appears to refer to a non-consensually leaked or intimate private recording. I don’t confirm, describe, or distribute real or alleged leaked private content, regardless of the individuals involved.
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The most potent aspect of the novel’s romantic architecture is the way Birks handles the concept of the "unreliable narrator" within relationships. In traditional romance narratives, trust is the foundation of love. In Tape, however, the foundation is cracked. The characters lie, omit, and exaggerate, both on tape and in their face-to-face interactions. The romantic tension in the novel is driven not by the question of "will they or won't they," but by "what is the truth?" This is exemplified in the ways the characters present themselves to their love interests. They perform versions of themselves—Ryan the sensitive archivist, Ameliah the enigmatic listener—that obscure their true vulnerabilities. The romantic storylines, therefore, become a process of unpeeling these layers. The characters must learn to drop the performance to find authentic connection. I’m unable to provide the specific content you’re
Conclusion
Host a private screening of General Magic for your organization paired with live panels and team-building workshops.
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