, the creator and original actor behind the massively popular children's brand
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Eli watched the whole thirty seconds. As the music faded and the chaotic freeze-frame held, a message popped up over the frozen image: “Steezy Grossman was here.”
It started as a joke in a cramped dorm room above a thrift store. Devon—nicknamed Steezy Grossman for the way he moved, half awkward, half effortless—was never one to let an idea die quietly. When the Harlem Shake hit the campus weeks earlier, it had become a currency: whoever could out-weird the others got attention, and attention was a kind of oxygen.
But before the meme was co-opted by corporate marketing departments, college dorms, and news anchors, there was the original. And the original didn’t feature smiling frat boys or clever costume changes. The original featured a man in a latex horse mask humping the air in a messy room, posted under an alias that sounded like a crude middle-school joke: Steezy Grossman.
(a persona of comedian and filmmaker Zack Fox) during the height of the "Harlem Shake" meme craze in 2013. The Incident
Once upon a time in the early 2010s, a well-meaning but chaotic teenager named Steezy Grossman thought he was the king of internet comedy. His specialty? Mashing up dead memes with gross-out humor.