Gomol Awek Tudung Uitm New (WORKING × 2024)
Report – “Gomol Awek Tudung” – A New Initiative at UiTM (Universiti Teknologi MARA)
Prepared: 11 April 2026
Prepared for: Stakeholders interested in the development, marketing and cultural impact of the “Gomol Awek Tudung” project at UiTM
Why "UiTM" Specifically? The Brand of Morality
UiTM is a unique cultural pressure cooker. Unlike private universities, UiTM operates under a strict code of conduct heavily influenced by Islamic principles and Malay cultural norms ("Adab"). gomol awek tudung uitm new
The essence of the piece
4. Market Analysis
4.1 Target Segmentation
| Segment | Size (2025) | Key Traits | |---------|------------|------------| | UiTM Female Students | ~ 28,000 | Price‑sensitive, trend‑aware, high social‑media usage. | | Other Malaysian University Students | ~ 120,000 | Similar preferences, but lower brand loyalty. | | Young Working Professionals (18‑30 yr) | ~ 2.5 million (national) | Willing to pay premium for sustainable fabrics. | | International Malay‑Diaspora (e.g., Singapore, Brunei) | ~ 500,000 | Niche market for “Made‑in‑Malaysia” modest fashion. | Report – “Gomol Awek Tudung” – A New
Metodologi
- Reka bentuk: pendekatan campuran (mixed-methods).
- Populasi & sampel: pelajar UiTM (semester X–Y); n=300 untuk soal selidik; 20 temu bual pelajar, 5 pensyarah, 5 pegawai hal ehwal pelajar.
- Instrumen:
5. Product & Design Overview
| Collection | Release | Core Theme | Fabric Mix | Best‑Seller Item | |------------|---------|------------|------------|------------------| | Spring ‘24 | 10 Mar 2024 | “Blooming Campus” – pastel floral prints | 60 % organic cotton, 40 % Tencel | Petal‑Lace (soft‑flow tudung, RM 78) | | Summer ‘24 | 5 Jun 2024 | “Sun‑Kissed Modesty” – vibrant geometric patterns | 70 % recycled polyester, 30 % bamboo viscose | Solar‑Strip (lightweight, RM 85) | | Autumn ‘25 | 12 Sep 2025 | “Urban Heritage” – traditional batik motifs modernised | 55 % organic cotton, 45 % linen | Batik‑Fusion (RM 95) | | Autumn ‘26 (Planned) | Q4 2026 | “Tech‑Modest” – smart‑fabric with UV‑protection | 50 % recycled polyester, 30 % Tencel, 20 % nano‑coating | UV‑Shield (RM 110) | Reka bentuk: pendekatan campuran (mixed-methods)
Background
Launch Event – “New‑Hijab Fest 2024” – Held on the university’s main lawn in September 2024, the event featured a runway, pop‑up stalls, and a live‑stream that gathered over 120 k viewers on YouTube and TikTok.