The report for Ersties 2023 focuses on a unique niche within adult entertainment and social media, specifically targeting female and sapphic audiences with a "real-life" aesthetic. Content Strategy and "Dare" Entertainment
For scholars of digital media, DARE offers a case study in how Gen Z consumes and creates intimacy. For the casual viewer, it’s a refreshingly human—if sometimes self-consciously messy—alternative to the algorithmic sameness of popular media in 2023. It dares you to ask: what happens when the only remaining taboo is being genuinely, unglamorously yourself? The answer, it turns out, is compelling television. Even if it is of the adult kind.
While many individual students post their own clips, specific "Entertainment Labels" emerged as leaders in this space:
A dominant sub-genre involves "Phone Checks" or "Loyalty Tests."
TikTok: Skyrocketed to become the second most-used platform (67% of teens), serving as the primary hub for creative expression and university content.