EasyJet Rounded Book Font: The Complete Guide to the Airline’s Friendly Typeface

In the world of budget aviation, brand identity is often an afterthought. However, EasyJet—Europe’s leading low-cost carrier—has consistently defied this trend. From its vibrant orange livery to its cheeky communication style, every element is meticulously designed. Central to this identity is a specific, almost tactile typeface known internally and amongst designers as the EasyJet Rounded Book Font.

• Color Palette: Orange (#FF6600) and White (#FFFFFF) on a dark slate grey or navy background.
• Letter Spacing (Tracking): Add +50 to +100 tracking (very loose). EasyJet spaces its letters generously to look modern.
• Case: Title case or all lower-case for friendly tones. Avoid all-caps, which destroys the “rounded” softness.
• Weight: Always use “Book” or “Regular”. Do not use “Bold” or “Light” for the main wordmark unless as a subheading.

Note that the aircraft livery uses a condensed version of the Black weight, while the app uses the standard width.

While it is a core part of their branding, it has received mixed "reviews" from design enthusiasts and UX professionals: Distinct Character