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The Digital It-Girl: Unpacking Charlotte Parkes’ Content Strategy and Career Evolution

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6. Tools She Likely Uses (Industry Standard)

• Editing: CapCut, InShot, Adobe Lightroom
• Scheduling: Later, Planoly, or Meta Business Suite
• Analytics: Instagram Insights, TikTok Pro
• Link in bio: Linktree, Beacons, or Stan Store
• Affiliate: LTK (LikeToKnowIt), Amazon Associates

Dominating TikTok

Charlotte pivoted to TikTok masterfully. She understood the algorithm early on. Her content there is a mix of: Editing : CapCut, InShot, Adobe Lightroom Scheduling :

The Business of Personal Branding: How influencers like Charlotte manage multiple platforms (Instagram, YouTube, and subscription sites) to build a brand.