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Introduction

Indonesian youth are driving changes in consumer behavior, with a growing appetite for experiences over material goods. They prioritize travel, dining out, and entertainment, with 62% of young Indonesians preferring to spend their leisure time with friends and family. E-commerce platforms have made it easier for young Indonesians to shop online, with 71% of online shoppers aged 18-24 using their mobile devices to make purchases.

Consumption Trends of Indonesia's Gen Z - Insight Investment

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Introduction

Indonesian youth are driving changes in consumer behavior, with a growing appetite for experiences over material goods. They prioritize travel, dining out, and entertainment, with 62% of young Indonesians preferring to spend their leisure time with friends and family. E-commerce platforms have made it easier for young Indonesians to shop online, with 71% of online shoppers aged 18-24 using their mobile devices to make purchases.

Consumption Trends of Indonesia's Gen Z - Insight Investment